Certified Professional Speaker

Purpose

• Clarity: It provides clarity to potential clients, event organizers, and industry contacts about your expertise, target audience, and unique value proposition.
• Differentiation: It highlights your unique strengths, approach, and competitive advantage, helping you stand out in a crowded market.
• Targeting: It helps you attract the right audience and clients who align with your expertise and offerings.
• Brand Building: A well-crafted positioning statement reinforces your brand identity, values, and messaging, making you more memorable and recognizable.
• Marketing and Promotion: It serves as a foundation for your marketing efforts, guiding your messaging, content creation, and promotional materials.

Process

1. Start by identifying your areas of expertise. What topics are you knowledgeable about? What skills, experiences, and insights do you bring to the table?
2. Know who your target audience is. Who are the clients or organizations you want to speak to? What are their needs, challenges, and pain points?
3. Create a statement that shows exactly what you do, for what audience and how.
4. Create a graphic that includes an on-brand picture, your titles, and your positioning statement. This should use your preferred colours and fonts.
5. Use the template below to create your graphic.

Purpose

• Professionalism: It shows that you take your speaking career seriously and have invested in polished marketing materials.
• Quick Overview: It provides a concise snapshot of your expertise, topics, credentials, and speaking style for potential clients.
• Marketing Tool: It can be shared with event planners and corporate clients to showcase your value proposition and encourage bookings.
• Brand Identity: A well-designed One Sheet reinforces your personal brand with consistent messaging and visual style.
• Credibility: Including testimonials, endorsements, and past speaking engagements adds social proof.
• Customizable: It can be tailored for different audiences, events, and industries.
• Time-Saving: Instead of lengthy emails, share your One Sheet as a concise introduction to your speaking services.

Process

1. Define your brand identity. Identify your unique selling points, expertise, speaking style, and target audience.
2. Collect all relevant information: bio, photo, speaking topics, testimonials, past engagements, credentials, and contact information.
3. Write a compelling bio that highlights your professional background, expertise, accomplishments, and speaking experience.
4. Select high-quality visuals including a professional headshot, logos of past clients or events, and relevant graphics.
5. Outline the speaking topics you specialize in with brief descriptions highlighting key points, benefits, and outcomes.
6. Incorporate testimonials and quotes from past clients, audience members, or industry experts.
7. Highlight notable past speaking engagements, conferences, or events.
8. Include your contact information: name, email, phone, website URL, and social media links.
9. Design the layout with a clean, professional look using your branding colors, fonts, and style elements.
10. Save in multiple formats (PDF and JPEG) for easy sharing.
11. Feel free to post in our community group to help inspire others and get feedback.
12. Use our template as a starting point.

Purpose

• Versatility: Multiple talks allow you to cater to different audiences, industries, and event themes.
• Diversification: A variety of talks reduces reliance on a single topic, making you less vulnerable to market changes.
• Expertise Demonstration: Each talk showcases your knowledge on a specific subject, demonstrating depth of expertise.
• Audience Engagement: Variety keeps audiences engaged and prevents monotony.
• Client Customization: Multiple talks allow you to adapt content and delivery to align with client objectives.

Process

1. Determine the needs, interests, and challenges of your target audience through research, surveys, or interviews.
2. Select three topics that align with audience needs, your expertise, and market demand.
3. Create compelling content for each talk with a structured outline, key points, supporting examples, statistics, stories, and visuals.
4. Incorporate engaging stories, anecdotes, and real-life examples that add depth, emotion, and relatability.
5. Incorporate visual aids such as slides, videos, infographics, or props to enhance your presentations.
6. Create a document with your 3 talk titles and descriptions, then submit below.

Purpose

• Visual Showcase: A reel showcases your speaking style, stage presence, and audience engagement, giving potential clients a preview of your live presentations.
• Credibility: A well-produced reel demonstrates experience and instills confidence in event organizers considering you for engagements.
• Speaking Topics: It highlights the range of topics and diversity of events you cover, demonstrating versatility.
• Social Proof: Including audience reactions and testimonials adds validation and reinforces your effectiveness.
• Marketing Tool: Share it on your website, social media, email campaigns, and promotional materials to attract clients.
• Engagement: Video content captures attention more effectively than text or images, encouraging potential clients to learn more.

Process

1. Compile existing footage from conferences, workshops, webinars, interviews, or media appearances.
2. Select high-quality clips that best represent your speaking style, stage presence, and audience engagement.
3. Edit clips into a cohesive reel, arranged in a logical sequence highlighting different aspects of your speaking.
4. Include an intro that introduces you and your topics, and an outro with contact information and a call to action.
5. Enhance with graphics, text overlays, and branding elements for a polished look.
6. Integrate testimonials and audience reactions to add social proof.
7. Choose appropriate background music that complements your speaking style without overshadowing your voice.
8. Keep your reel concise, typically 2 to 4 minutes in length.
9. If you need assistance with your Speaker Reel, speak to us about our service.
10. Submit a YouTube link to your Speaker Reel below.

Purpose

• Professionalism: A website demonstrates you take your speaking career seriously with a dedicated platform for your expertise and achievements.
• Centralized Information: A hub for all your speaking services where potential clients can access topics, testimonials, past engagements, and contact information.
• Brand Identity: Your website reinforces your personal brand with a cohesive and memorable experience for visitors.
• Showcase Expertise: Create dedicated pages for each speaking topic with in-depth information and testimonials.
• Lead Generation: Capture visitor information through contact forms, newsletter sign-ups, and free resources.
• Marketing Foundation: Leverage SEO, content marketing, and social media integration to drive traffic and increase visibility.
• Booking: Streamline inquiries with booking forms, availability calendars, and pricing information.

Process

1. Define your brand identity: unique selling points, speaking topics, target audience, and messaging.
2. Select a domain name that reflects your brand or personal name. We recommend using your name when available.
3. Design with a clean, professional, user-friendly layout. We recommend using Canva to create websites that are easy to create and affordable.
4. Include essential pages: Home (value proposition and CTA), About (background and accolades), Speaking Topics (descriptions and benefits), Testimonials, Services (packages and booking), Blog (thought leadership), and Contact (inquiry forms and social links).
5. Optimize for search engines (SEO) using relevant keywords, meta tags, headings, alt text, and quality content.
6. Place strategic calls-to-action throughout to encourage booking inquiries and engagement.
7. Submit your website below.

Purpose

• Recognition of Expertise: Being offered payment acknowledges your ability to deliver valuable insights and contribute meaningfully to events.
• Validation of Value: Getting paid indicates that organizations and audiences perceive your content and skills as worth investing in.
• Professionalism and Credibility: Securing paid gigs demonstrates your commitment to delivering high-quality presentations and meeting client expectations.
• Financial Reward: Paid gigs allow you to earn income from your expertise and contribute to your financial stability.
• Opportunities for Growth: They enable you to reach new audiences, expand your networks, and explore new topics.
• Motivation and Confidence: Successfully securing paid gigs validates your skills and market demand.
• Differentiation: Commanding payment sets you apart as an experienced professional, enhancing your status and reputation.

Process

1. Attend industry conferences, networking events, seminars, and workshops to connect with potential clients and event organizers.
2. Build relationships with decision-makers and event planners through networking, social media, and personalized outreach.
3. Research and identify relevant speaking opportunities, conferences, and events in your niche.
4. Submit speaker proposals and applications to event organizers expressing your interest.
5. Leverage your network for introductions and recommendations for speaking opportunities.
6. Tailor your proposals to address the specific needs and interests of the target audience or event theme.
7. Highlight the value and solutions you offer, including actionable insights, engaging content, and audience impact.
8. Determine your speaking fees based on experience, expertise, market demand, event size, and audience demographics.
9. Negotiate contracts, terms, and logistics with event organizers, ensuring clarity on expectations and payment schedules.
10. Prepare and rehearse your presentations thoroughly to deliver engaging and impactful talks.
11. Incorporate storytelling, visuals, interactive elements, and audience engagement techniques.
12. After you have secured 3 paid speaking gigs of $1,000 or more, submit below.